We recently inked a deal with loyalty technology company Welcome Real-time to deliver a combined solution in the Oceanic and Asia Pacific market. It's called Carlson Marketing Point of Sale Rewards and it provides personalised loyalty experience in real time, at Point of Sale (POS).
The solution enables customers to redeem points for purchases at the till (instead of using money) and helps credit and debit card issuers to deliver personalised offers at the point of sale. It provides retailers with a great opportunity to market to their customers through their cards. retailers can treat different customers differently based on the RFM (Recency, Frequency, Monetary Value) of the payment card at their outlets. They don't need to know who the customer is and can provide an automated offer at the bottom of the till slip.
Welcome Real-time has customers in 30 countries and in the past year inked two serious deals. The first is with BarclayCard in the UK and the second with Maritz in the USA. Though not yet launched, these clients will bring Welcome Real-time into the G20 frame.
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