Montreal, QC – December 7, 2009 - Groupe Aeroplan Inc. (TSX: AER) today announced the
completion of the acquisition of Carlson Marketing, a privately-owned marketing services
provider headquartered in the United States.
“We are pleased to officially welcome Carlson Marketing to Groupe Aeroplan. As stated, the
combination of our companies positions Groupe Aeroplan as the global leader in loyalty
management,” said Rupert Duchesne, President and CEO. “This acquisition provides
immediate geographic diversification and accelerates Groupe Aeroplan’s international
expansion strategy into the G20 countries. Moreover, Carlson Marketing’s solid US presence
secures an important footprint in one of the largest consumer markets in the world.”
Groupe Aeroplan’s existing businesses and Carlson Marketing will continue to operate
separately and independently. Jeff Balagna, President and CEO of Carlson Marketing, and his
executive team, will continue the management of Carlson Marketing. Jeff has also been
named Executive Vice President, Groupe Aeroplan.
Carlson Marketing is widely recognized for its leading-edge global knowledge of loyalty
marketing services, and engagement and events management. It has strong client
relationships, which include some of the world’s most respected brands in important sectors
including financial services, automotive, high tech, consumer packaged goods and
pharmaceutical. Carlson Marketing has a presence in North America, Europe, Asia Pacific and
the Middle East.
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