We have re-branded as Aimia - Inspiring Loyalty

On Thursday the 6th October 2011 Carlson Marketing changed it's named globally to Aimia.

Carlson Marketing has been operating in New Zealand for over 30 years and we're trusted by some of the country's largest companies and brands to manage their customer, staff or channel loyalty programmes.  There are 1.5 million Kiwis in the the loyalty programmes we manage in New Zealand.

In 2009 we were acquired globally by Canadian based Groupe Aeroplan (GA) - a global loyalty programme powerhouse.  GA had already acquired the equivalents of New Zealand's Fly Buys coalition programme in Nectar (UK), Air Miles (Middle East) and Aeroplan (Canada).  They also owned one of the UK's leading loyalty and retail analytics companies in Loyalty Management Group.

We've spent the last 2 years integrating with our sister companies in the GA fold.  GA have expanded further around the globe with Nectar launching in Chile and Italy and investments in Club Premier (Aeroxexico's Frequent Flyer Programme) and Cardlytics (the USA's leading card transaction based marketing company).  They have also won the leading Australian supermarket Coles as a customer for loyalty analytics services.

Today we are Aimia.  Our new name cements the integration of our businesses into a global loyalty marketing leader.  Aimia is modern and distinctive and resonates in many languages.

• There is dialogue and movement within the name itself. The creation of Aimia was inspired by palindromes – words that read the same backwards and forwards, as they give the sense of two way conversation, a clear reflection of our approach to delivering value to our customers and consumers.
• It alludes to pinpoint precision – where two aims cross over. Whether it’s the sweet spot where the needs of clients and the wants of consumers overlap or the insight garnered from two different vantage points.
• It is inspired from the word ‘aim’: highlighting focus and precision, describing our expertise in targeting the right consumers with the right messages.  It is also from the French words ‘aimer’ or ‘ami’ emphasizing the importance of partnership and relationships and denoting a friendly tone and approach.
• The symmetry of Aimia mirrors the balance and partnership that sits at its core. A crosshair of aims, a meeting of minds. We see relationships differently.

We have over 3,700 Aimia colleagues in 20 countries around the world of which approximately:

• 1,885 are in Canada
• 850 are in the US
• 650 are in the Europe, Middle East and Africa region as well as in South America
• 475 are in the Asia-Pacific region

In New Zealand we are the same team with the some commitment to our client's success.  We will be transitioning over to Aimia during the remainder of this year.