Qantas's recently required that all the bank credit card loyalty program in Australia remove redemption to Qantas Frequent Flyer points as one of the redemption options in those programs. Now - customers at Aussie banks can either redeem all of their credit card loyalty points into Qantas's Frequent Flyer program - or none. Now - if Aussies want to earn Qantas Frequent Flyer points on their credit cards - they have to sign up to do so exclusively and can't have any of the other rewards that the bank might offer.
NAB for instance no offers only airline co-brand cards (Direct Earn) with Virgin and Qantas. Singapore Airlines and Westpac Australia though have raised the stakes (and surely the costs) with the new Platinum Westpac Singapore Airlines card.

This has some seriously strong offers including including 10,000 points for the first transaction. It has an Amex companion card (the de rigeur interchange defence strategy) that offers 3 points per dollar. According to a posting on FrequentFlyer.com.au - "Certainly a decent card to get if you're a Singapore Airlines flyer anyway!"
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